LAB+5

There are a number of considerable differences between advertising methods in the real and virtual world. The approaches used in the virtual world concentrate on creating a following of a brand and new products, creating a hype about something and hook up with the tech savvy youth. Virtual advertisements focus on a market niche. Where as in the real world advertisements, require extensive research by companies and are very expensive. Companies use the best media to target their main and specified consumers. Real world advertisement is getting very difficult because of the growing virtual world that they are using. Consumers have more power, they can use online resources to compare products, share their views online about different products with the whole world through blogs and websites. With the virtual world growing on the internet, the real world advertisements are shifting on to the virtual world.