LAB7

Describe how he defines 'design as a collaborative process', and cite two examples of how creators involve the people they want to create for in their work, according to Bill Moggridge's lecture.

Bill Moggridge defines "design as a collaborative process" in his lecture by describing that for design to be more effective, designers from various backgrounds and skills must come together to work on different ideas while incorporating all aspects of knowledge from multiple disciplines. Examples by Moggridge include THE American Red Cross, whos designs encourages people to donate more blood and also to express themselves for their reasons and emotions for the cause. This also spreads the word and more and more people continue to donate blood - This is also known as the "WHY I GIVE" campaign.

