LAB+7

Naheed Neshi and President Obama's strategy have extremely similar bases for their campaigns. Both used latest mediums of communications to get the attention of large audience. President Obama concentrated to focus on the "online Ameicans". A study this year shows that there was a rise in the voters in Calgary from 33 percent in 2007 to 53 percent. Neshi used a similar strategy and approached the online Calgarians via active social websites like youtube, facebook, twitter, online blogs and other popular social mediums on the world wide web.

In todays world, this makes perfect sense. Online social mediums helps normal population to relate to the politicians at a whole different level. The population can understand the politicians much ore easily. This is because on these social sites, the politicians have an informal stage on which they can open up to the people on a whole different level, share personal things and get close to the people.

I think that these social medias are very effective in helping politicians capture the attention of the general masses and are extremely easy to initiate. and they have proved to be very effective in the last decade and as the internet and the online community are on the rise, they are to improve much more. Every thing has its positive and negative points and the thing with internet is that it cannot be checked all the time. Therefore, these social sites cannot be relied on as they can be used by politicians to be used to spread false information and make people believe in promises they never want to fulfill. Also, the problem of fake identities has always been a major concern on these forums and anyone can portray on whatever they are not and it cannot be checked or proven.